Graphic design The fields of applied art, graphic design , and academia all encompass it. who's business it is to project visual communications meant to communicate certain messages to target social groups with specified goals. [6] An multidisciplinary area of the fine arts and design, graphic design[1] is. When used with manual or digital instruments, it demands creativity, ingenuity, and lateral thinking. Text and visuals are frequently used to convey ideas graphically. Ø Terminology The phrase " graphicdesign " was originally used by William Addison Dwiggins in a 1922 article, but it initially appeared in Organized Labor, a journal of the Labor Unions of San Francisco, on July 4, 1908, in a piece regarding technical training for printers. [15] An innovative trade union With the fundamentals of design at their fingertips, the printers' generally high intelligence standard ensures that many of them will advance in knowledge and become experts in ...