Logo maker Here, "logotype" serves as a redirect. View Racehorse for more details (horse). This article discusses the graphic mark or symbol. For further information, see the logo (disambiguation). The International Bureau of Weights and Measures, Paul Rand's IBM, and NASA all have distinctive logos. Coat of arms for Chiswick Press A logo is a graphic mark, emblem, or symbol used to facilitate and promote public identification and recognition. The term logo is an acronym for logotype, which is derived from the Ancient Greek words o (lógos) "word, speech" and (tops) "mark, imprint." Its design might be abstract or figurative, or, as with a wordmark, it can include the text of the name it stands for. In the past, a logotype was a word cast as a single typeface, such as "The" in ATF Garamond.Logotype" redirects here. For the racehorse, see Logotype (horse). This article is about the graphic mark or emblem. For other use...