Logo maker

 

Here, "logotype" serves as a redirect. View Racehorse for more details (horse).

This article discusses the graphic mark or symbol. For further information, see the logo (disambiguation).

The International Bureau of Weights and Measures, Paul Rand's IBM, and NASA all have distinctive logos.

Coat of arms for Chiswick Press

A logo is a graphic mark, emblem, or symbol used to facilitate and promote public identification and recognition. The term logo is an acronym for logotype, which is derived from the Ancient Greek words o (lógos) "word, speech" and (tops) "mark, imprint." Its design might be abstract or figurative, or, as with a wordmark, it can include the text of the name it stands for.

In the past, a logotype was a word cast as a single typeface, such as "The" in ATF Garamond.Logotype" redirects here. For the racehorse, see Logotype (horse).

This article is about the graphic mark or emblem. For other uses, see Logo (disambiguation)

Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures.

Coat of arms of the Chiswick Press

A logo (abbreviation of logotype;[1] from Ancient Greek λόγος (lógos) 'word, speech, and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

In the days of hot metal typesetting, a logotype was one-word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word.[2] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.[3]

Ø History:

The advent of printing technology, cylinder seals (about 2300 BCE), coinage (around 600 BCE), the trans-cultural transmission of logographic languages, coats of arms, watermarks, and silver hallmarks are only a few of the innovations and methods that have influenced modern logos.

Photography and lithography helped to fuel the growth of an advertising sector that combined typography and picture on the page as western cultures transitioned from agrarian to industrial in the 18th and 19th centuries.

[8] The serif typefaces used in books underwent a revolution in shape and expression at the same time that strong, decorative typefaces were being utilised on broadsheet posters. [9]

The goal of the arts was expanding—from creative expression and decoration to the distinction of brands and products that

Contemporary logos:

With the introduction of the first abstract logo, the Bass red triangle, the modern era of logo design got underway in the 1870s[citation needed]. An ideogram (sign, icon), an emblem (symbol), or a combination of a sign and an emblem is used as a logo by many businesses, brands, services, organisations, and other entities as of 2014. Because of this, only a small portion of the thousands of ideograms in use are known by name. In order to stress the company name above the image, an effective logo may combine an ideogram and the company name (logotype) and use fonts, colours, and other graphic elements to create a distinctive design.

Ø Logo design:

Because a logo is a visual entity that represents an organisation, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all of an organization's communications. As a result, designing logos and incorporating them into a visual identity system is one of the most difficult and important aspects of graphic design. There are three kinds of logos (which can be combined). Ideographs, such as Chase Bank, are completely abstract forms; pictographs are iconic, representational designs; and logotypes (or wordmarks) depict the name or company initials. These elements can be combined in a logo lock-up, so named because the elements are "locked" together and should not be moved.

Ø Logo colour:

Colour plays a significant and maybe crucial influence in brand differentiation and is a critical component of logo design. The impact of colour on our moods can be profound. They are so remarkably dominant that they have the power to mentally influence viewpoints, feelings, and responses. [22] Due to the mechanics of how humans assess logo colour perceive colour and contrast, which are crucial for detecting visual detail, colour is significant in this context. Furthermore, through social and cultural conditioning, we often pick up different colour implications and connections that influence how we interpret and. Although the colour is seen to be crucial for brand awareness and

logo design, it shouldn't clash with the functioning of the logo and it should be kept in mind that colour

Ø Logo design process:

An effective logo frequently demands collaboration between the marketing team and the graphic design studio. Before a logo is created, the brand's concept and values must be clearly defined, along with the consumer or target audience. Research, conceptualization, examination of alternate candidates, improvement of a chosen design, testing across products, and acceptance and production of the chosen mark are the broad steps in the

logo design process.

Ø Dynamic logos:

 

The Michelin Man, a cartoon character seen in a variety of situations, including eating, drinking, and participating in sports, was first launched in 1898 by the French tyre maker Michelin. Large firms like MTV, Nickelodeon, Google, Morton Salt, and Saks Fifth Avenue featured dynamic logos that changed over time and from setting to the setting by the early 21st century. [24]